What We Built at WISE: AI Discoverability in Action

In 2025, our team knew we had to double down on how brands get discovered online.

But why?

The short version of a longer story is that while showing up in traditional Google search still matters, Google no longer holds a monopoly on discovery. More people are bypassing search engines entirely, turning to AI tools like ChatGPT, Claude, and others to ask questions, compare businesses like yours, and get recommendations.

To help our partners stay visible in this shift, we spent the better part of a year building and piloting a new AI Visibility program. The results speak for themselves.

• We closed 2025 having generated $1.85 million in new business, with $1.2 million coming from AI-driven discovery—a 240% increase year over year
• Just over half of all new clients we signed in 2025 came from AI discovery

The numbers told us something was working—so much so that we rolled the program out to our partners.

Here’s what that looked like in real outcomes.

Insignia Mortgage & Capital — High-Value Deals From AI Discovery

Early in our partnership with Insignia Mortgage & Capital, AI-driven visibility translated into immediate, high-impact wins.

• A $7.5M jumbo loan for a foreign national purchasing a $10M home in the Hollywood Hills, sourced through AI discovery
• A subsequent refinance of a $9.5 million, 56,000-square-foot mansion in Chicago, also tied back to ChatGPT search

These weren’t random leads. They were the result of being positioned as a trusted authority before a prospect ever picked up the phone.

Brierton, Jones & Jones — Becoming “The Answer”

One example of how Generative Engine Optimization can surface authority in real time came from Brierton, Jones & Jones.

At the start of the year, when a prospective client asked ChatGPT:

“Who is the best conservatorship attorney in San Diego?”

ChatGPT recommended Brierton, Jones & Jones first.

That didn’t happen by accident. AI platforms evaluate authority signals like expertise, reputation, consistency, and clarity. By strengthening those signals, Brierton, Jones & Jones became not just visible, but trusted enough to be cited as the answer.

Dark Horse CPAs — AI Is Driving New Business

As Chase from Dark Horse CPAs shared with our team:

“We are for sure capturing clients from ChatGPT. We’re trying to understand how you guys are doing this. The results are great.”

For professional services firms, that statement represents a turning point. AI isn’t just influencing discovery—it’s actively shaping client acquisition.

Farm Fresh Meals — AI Traffic That Engages

For Farm Fresh Meals, AI is already a measurable acquisition channel.

Over a 28-day period, ChatGPT became the 5th largest source of traffic to their site, and those visitors were the most engaged of all traffic sources, outperforming even paid ads.

Engagement like that signals trust. And trust is what converts.

RealsSynch — Demand for AI Visibility Is Growing

When RealsSynch began appearing in AI recommendations, it didn’t just drive traffic—it drove curiosity and opportunity.

Their team reached out directly to understand how WISE was getting them (and others) recommended through AI platforms, with the goal of applying those same principles across their business.

AI discoverability doesn’t just generate leads. It creates a competitive advantage.

Bespoke Hair San Diego — AI Traffic Is Accelerating

For Bespoke Hair San Diego, AI is becoming a meaningful traffic driver.

In December alone, the site generated 133 sessions from AI sources, representing a 133% increase in AI traffic, with strong engagement metrics across sessions and time on site.

This is what early AI momentum looks like—and it’s compounding.

Ready to Become the Answer?

If AI platforms are already shaping how clients discover and choose businesses, the question isn’t whether to adapt, but how.

It’s whether you’ll be visible when prospects start asking. Let’s make that happen. Schedule a Strategy Session today!