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Dark Horse Website Earns Excellence Award for Design and Development

  • 4 min read
By WISEcirle-animation

by WISE Digital Partners /

February 20, 2024

WISE Digital Partners is honored to be recognized for our work on a custom website for our valued client, Dark Horse CPAs.

Our ongoing partnership with Dark Horse began in 2020, and we’re thrilled to have been honored with a Web Excellence Award for our efforts to relaunch their website with an upgraded design based on a solid platform. 

The Web Excellence Awards promote excellence on the web and set the standard by honoring distinguished digital work. Winning entries represent the best websites, apps, videos, podcasts, and advertisements. 

WISE Digital Partners is proud to be acknowledged alongside other brands that set the bar high for digital marketing. The accolade confirms our strength in creating engaging websites that deliver results for our clients.

This is the second time we’ve earned recognition for a website project via the Web Excellence Awards. In 2021, we were also awarded a similar award for our work on Reliant Home Funding’s website.

Our Winning Strategy

When it comes to website design and development for businesses in the financial industry, it can be challenging to go against the grain and take an innovative approach. And when it comes to small business accounting in particular, most clients prefer predictability to flashiness.

At the same time, every business needs a website that stands out. It is, after all, the foundation of digital marketing efforts.

The Website’s Design & User Experience

When we partnered with Dark Horse, we knew we wanted to create a unique and engaging design coupled with the best user experience. So we put our skilled UI (user interface) and UX (user experience) professionals on the task to accomplish this.

Our UI/Visual Designer focused on the website’s visual design, ensuring the Dark Horse CPAs’ branding remained on point, and that the interface was engaging and designed with interaction in mind. 

And our UX Designer ensured the user’s journey on the Dark Horse CPAs’ website was fluid. From the moment a user enters the Dark Horse CPAs website, each visitor has a unique and customized experience based on their needs with easily accessible navigation points. 

The Website’s Foundation & Functionality

Once we realized our vision for the front-end, we then focused on the backend development to help Dark Horse CPAs achieve their business goals. We created a client portal, customer questionnaires, and other tools to develop leads and nudge customers through the appropriate funnels.

We applied these elements to NEST™, our all-in-one hosted website, review, listings, and analytics platform (which we moved Dark Horse CPAs onto). The custom-built technology gives businesses a big advantage in Google rankings and website speed.

Our proprietary NEST technology, paired with our expert marketing team, helps Dark Horse CPAs and other businesses that we partner with make a bigger impact online.

Staying True to the Dark Horse CPA Brand

Dark Horse has a unique approach to small business accounting and a unique brand. To ensure that our design efforts worked with their branding and not against it, we carefully selected visual elements for their website with an eye for authenticity.

Additionally, as a true pioneer in their industry, Dark Horse CPAs has created an exceptional amount of empowering and educational content. So we ensured that the company’s blog, vlog, and podcast were easy for website visitors to access. This accessibility has helped the company build trust and thought leadership within their industry.

“What We Have With Them Is Completely Transformative”

The work we do is designed to get real results for our clients. And that’s exactly what we’ve done for Dark Horse.

“Since partnering with WISE Digital Partners, we’ve increased our overall monthly traffic and engagement from 1,850 to 11,220, so we’ve had quite a substantial traffic improvement,” said Justin Kurn, VP of Principal Development at Dark Horse. “Moreover, we’ve closed over $1.5 million in revenue from new and recurring clients, and just this past quarter, we’ve closed over $375,000 in sales that came directly from the website. If you want your project done right and on time, then I advise you to hire WISE Digital Partners. What we have with them is completely transformative, innovative, and worth the investment.”

When You’re Ready To Reach the Stars

As a leading digital marketing agency, WISE Digital Partners has helped many companies in the financial services sector and many other industries grow. 

We’d love to share our website design and marketing expertise to help your business do the same. Connect with us to start working on a winning strategy today.


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