National Home Loans
Creating Ideal Long-Term Outcomes Through a Strategy-First Approach
National Home Loans Background
National Home Loans is a top-rated mortgage broker based in San Diego, CA. Led by John Giannattasio, the business boasts a five-star average on Google and Yelp with a supreme focus on customer service.
But when John first came to us at the end of 2019, National Home Loans didn’t exist. At least, not in its current form.
A Strategic Rebrand
John had already gone through multiple iterations of his brand—Capitis Financial and John G Mortgage Team. When he came to WISE Digital, John and our CEO Patrick Dillon had several conversations around the limitations of his current business name. Key factors included the following:
- SEO impact
- Domain considerations
- Target audience
- Future-proofing an exit strategy
In the end, we decided that a name change to National Home Loans was the right thing to do for the company and its future prospects. Along with a name change came a new logo.
The logo development process involved two key considerations:
Simplicity - Simple logos are easier to remember, easier to scale, and work well in a large variety of mediums and color constraints. For this logo, simplicity in the design was also important to John because it aligned with the company’s business goal of simplicity for his clients. The company wanted to compete with nationally recognized companies whose technology and reach make it easy to apply for a mortgage with a few clicks on their phone.
Iconography - The logo iconography also reflected the company’s business goals. Since they were targeting military home buyers, the flag use is a nod to this audience as well as the “national” presence in the business name. The other consideration was to make it clear that this was about home loans without the logo simply being a house. This was to differentiate National Home Loans from the many mortgage companies that use a house as a logo.
With the rebrand in full effect, John went all-in with WISE.
A WISE Strategy Brings Success
Our new plan to help John grow revenue involved the following:
- A new business name and all-new brand identity to set up his future growth
- A new website with powerful SEO and user experience strategies baked-in
- A post-website launch marketing plan to ensure his rebrand gained traction online
While our rebranding work for National Home Loans began in January 2020, the website build got underway two months later during the beginning of the COVID-19 pandemic. It wasn’t an optimal time for any business—especially one that was rebranding itself—but we were up for the challenge. Our custom marketing plan for National Home Loans included a full complement of digital marketing services over two years and counting:
- Digital Strategy
- Website Design & Development
- Google Ads
- Facebook Ads
- Listings Management
- ADA Compliance
- Lead Tracking
- Live Chat
- Reporting & Analytics
The new website with improved SEO launched on June 26, 2020. Would our work be strong enough to position the freshly-rebranded National Home Loans for growth in the midst of turbulent times?
Success On All Sides
WISE websites do more than just look good. For National Home Loans, our strategy-first approach led to improved search engine rankings and increased website traffic. It also spurred on other successes that could be seen and felt.
Keyword Rankings Growth
Prior to WISE, National Home Loans ranked for zero searched-for keywords on Google other than their business name. Today, their relevant keywords on Google's page 1 are in the double digits, just over a year after their website launched. And they’re now visible throughout San Diego County for over 30+ keywords we’re actively targeting in Google’s SERPs (search engine result pages).
Organic Website Traffic
You can see a clear difference between organic search traffic on Google prior to the new website launch and WISE marketing plan, and afterward.
*Organic traffic sessions are website visits that come directly from unpaid Google search results. These are directly impacted by SEO.
Website growth at a glance
Delivering qualified leads
The result of our rebranding, website, and marketing work? While National Home Loans only got a few website leads each year prior to WISE, our efforts now drive consistent leads each month. Consider these examples from their lead dashboard:
This is just a snapshot of the types of leads we’ve been able to send through. There’s still more growth to come for National Home Loans. That said, it was WISE efforts beyond a new website that positioned them for success for years to come.
Praise In Our Partner’s Own Words
I reached out to WISE Digital Partners to help with a name change, re-branding, new website and to manage all my marketing. I'm beyond pleased with how it all turned out. I'm looking forward to working together as we continue to grow my business.
I'm looking forward to working together as we continue to grow my business.
Owner, National Home Loans
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