A Multi-Pronged Strategy for Promoting Your Rebrand

As the WISE Digital Partners mascot, I've perched on plenty of branches watching businesses take flight, and let me tell you: A rebrand is one of the most exciting things a company can do.

While the clever mammals here at our digital marketing agency are pros at helping you preen your feathers (refining your tone, creating a standout visual identity, and building a sleek website that makes you proud to strut), the truth is that a business rebrand isn't complete until you (re)introduce yourself to the digital world.

That's where I come in, with my rebrand flight plan. No fowl play here–just a tried-and-true multi-pronged strategy to make sure your business doesn't just sit in NEST™, our proprietary website platform, but soars confidently into the marketplace.

1. Get Your Parliament on Board

A successful rebrand starts inside your company. Your internal team needs to get on the same flight path, understanding:

• Why the rebrand is happening
• What specifically has changed in your brand identity
• How to communicate that message externally

Equip your team with talking points to use in conversations with clients and partners, FAQs to handle common questions, and internal rollout meetings to not only share the new vision but also generate excitement. When your parliament is aligned, your brand can really take flight.

2. Pre-Check Before Takeoff

There is no takeoff without a pre-check! This is where you'll tackle your digital housekeeping. Before announcing your new look, update:

• Email signatures so every message reinforces your new brand
• Local directories and listings, such as Google Business Profile and Yelp, so outdated info doesn't ruffle your feathers
• Review platforms so there's no confusion about which reviews belong to your brand
• Printed assets, like business cards and brochures
• Social media profiles, including cover images and logos
• Digital templates, ensuring presentations, invoices, and documents are aligned
• Marketing collateral to reflect your refreshed identity

These pre-checks prevent confusion and ensure that when you do reveal your brand, every touchpoint is already in sync. Nothing grounds momentum faster than mixed signals!

3. Show Off Your New Plumage

Your brand has been preened and polished:

Our copywriters have helped define your voice so it resonates with your audience.

Our designers have crafted a striking visual identity that captures your brand personality.

Our SEO experts have optimized every page so the right people can spot you from miles away.

Our paid media pros have all the pieces in place to give your reach more lift.

Our development team has built your new digital home on our proprietary NEST™ website platform that's fast, secure, and scalable.

Now it's time to take it live. Launching your website is the first outward-facing step of your rebrand–the place where your audience experiences your new look, tone, and story firsthand. It's more than just a site; it's the launchpad for the rest of your brand journey.

4. The Big Hoot

It's time to take flight through a coordinated rebrand reveal. Announce and celebrate through:

• Blog posts explaining your transformation journey
• Client outreach via newsletters
• Press releases announcing the rebrand and what it represents
• Launch events (virtual or in-person) to celebrate with your team, customers and partners

The more places your audience hears the hoot, the further your message carries. Don't be shy–use a variety of channels and platforms to make your rebrand impossible to miss.

5. Fly in Formation

A business rebrand isn't just one big moment–it's consistency over time.

Every customer touchpoint should feel cohesive, whether it's your website, proposal documents, digital ads, or storefront signage. When your audience sees consistent branding across platforms, it builds recognition, trust, and loyalty.

From copy style guides to visual identity assets, my WISE teammates ensure you have the structure and foundation needed to fly in sync long after launch.

6. Keep Those Wings Flapping

Flying high takes steady effort. It's not enough to launch successfully and have all marketing pieces feel cohesive; you'll also need to maintain the momentum you've built up until this point by keeping your brand visible, relevant, and engaging.

Ongoing Content Updates

Keep your website, blog and social channels active with fresh, brand-aligned content. Share insights, stories, and updates that reinforce your new tone and values.

Highlight Customer Success

Showcase how clients or customers benefit from your new brand, product, or services. This ties your new identity to real-world results.

Internal Reinforcement

Remind your parliament (ahem, team) to live the brand in everyday interactions. Employees who embody the new identity keep your messaging consistent.

Steady wings keep your brand soaring long after the initial rebrand launch.

7. Course-Correct As You Go

The WISE don't fly blind–time to check those instruments. To measure, evaluate and optimize, answer the following:

How are your website metrics, such as traffic, page views, and engagement?

What are customers saying about your new look and messaging?

Are prospects responding to calls-to-action?

Is there any social chatter or PR mentions that indicate your brand is being noticed?

Based on what you find, tweak messaging, refine visuals, and optimize your website and other marketing collateral. Think of it as fine-tuning your flight path; monitoring and performing minor corrections keeps you on course and ensures long-term brand success.

Get Your Rebrand Off the Ground

A rebrand is an opportunity to strengthen how your business shows up in the world, and WISE Digital is here to help. Connect with us to chat goals, voice, pivots, and the digital strategy your new brand deserves.

Because why perch on old branding when new heights await?