"I Found [Your Business] When Searching ChatGPT"

That's what prospects have been telling our clients over the past two years, and it’s a direct result of the work we’ve done to optimize their websites for AI tools based on large language models, such as ChatGPT. We're utilizing cutting-edge strategies to help businesses become more discoverable—and we can do the same for you.

What is a Large Language Model?

A large language model (LLM) is a type of artificial intelligence that is trained on massive amounts of written data (like books, articles, websites, and other text) to learn language patterns. It can learn the statistical patterns of a language at an immense scale, allowing it to communicate and generate text in a remarkably human-like manner.

A few well-known examples of tools that are based on LLMs include ChatGPT, Google Gemini, and Claude. They can be used to:

• Answer questions
• Recommend businesses or products
• Write and edit content
• Summarize long documents
• Help with research
• Translate languages

If you’re a business owner, the second item on the list should definitely catch your attention, and that’s why we put it in bold. Consumers are now utilizing AI platforms like ChatGPT, Gemini, and Claude for business recommendations, like local professionals, home service providers, local spas, restaurants and more.

For example, they might use AI to find the best CPA near them or discover digital marketing agencies that can help grow their brand. And they're getting fast, comprehensive answers that feel personalized.

The Rise of AI-Powered Discovery

While paid ads and traditional SEO remain as important as ever, capitalizing on AI-powered discovery is proving to be a gold mine. Our clients’ businesses are increasingly appearing in AI-driven results.

That’s why WISE Digital has gone beyond traditional SEO to develop new strategies to boost our clients’ visibility in this space. We’re now helping our clients across a range of industries show up when people ask an AI tool like ChatGPT for business recommendations.

Take Realsynch, for example. Their business intelligence software helps busy residential real estate teams seamlessly integrate, aggregate, and analyze business data. They’re seeing an influx of clients coming directly from AI-driven prompts.

“Google’s AI is recommending us for a lot of the integrations on our old site, and those integration pages are coming in clutch,” says Scott Sillari, Chief Revenue Officer for Realsynch.

Traditional SEO and paid media still matter. They’re just no longer the whole story. AI discovery and adoption are progressing 10 times faster than when search arrived in the 1990s. Every day, tens of millions of people are asking AI for business recommendations. If your brand isn’t showing up in AI conversations, you’re missing out on a massive opportunity.

It has taken some search tools nearly 25 years to see significant daily user numbers–and AI tools just one year to rival them.

Last year alone, WISE Digital secured over half a million dollars in new business from AI-generated leads. And today? We meet with an average of three to five new clients a week who have found us through platforms like ChatGPT. This year, we’re already on track to sign more than $1 million in new business from prospective clients who found us through an AI search for a new digital marketing partner. Our largest new client contract to date was the direct result of the owner discovering us on ChatGPT. We know exactly what they used as their prompt, and we understand how we appeared as the first result. That's not luck—it's strategy.

A WISE Approach to AI Discovery

At WISE Digital, we’ve been experimenting with cutting-edge SEO strategies that drive traffic from Google and traditional search for almost 20 years. We noticed a significant shift in the last two years. So we redirected some of our research and development efforts toward understanding how large language models operate.

We’ve since adapted, adjusted our content strategies, optimized website structures, and built brand authority with this new AI discovery layer in mind. Our strategic approach for clients now encompasses a blend of search engine optimization, paid media advertising, technical optimization, and well-crafted messaging within content that resonates with both humans and machines. That way, regardless of the tool someone uses to search for information or whatever platform they happen to be on, your business will stand out.

This new concept even has a name: Search Everywhere Optimization (SEO). It's a marketing strategy that focuses on optimizing content and presence across various platforms beyond traditional search engines like Google to ensure visibility where users are most likely to search and interact. It goes beyond conventional search engine optimization by recognizing that users now search in multiple places, including social media, AI search, and other specialized platforms.

Our accounting and legal clients have been among the first to notice the shift to AI-powered discovery. With millions of people now turning to AI for financial advice and referrals to professional services, prospects are finding our accounting clients in a whole new way. For firms that have historically relied solely on search rankings and referrals, this is a whole new channel of discovery, and it’s already proving to be incredibly valuable.

"We have for sure captured clients from ChatGPT."

-Chase Birky, CEO, Dark Horse CPAs

WISE Digital has cracked the code on optimizing content for `LLM visibility and our team is continually analyzing, testing, and refining to help our clients establish AI authority. We're developing strategies and tools to ensure our clients stay top of mind and visible where searches and discoveries are happening—on search engines, AI platforms, and anywhere else the future takes us.

Be a Business That AI Recommends

Ready to make your business discoverable in the AI age? Book a complimentary 15-minute discovery call to learn how WISE can make that happen.