6 Easy AI Use Cases to Start With If You're Unsure

What if you had a team member who didn’t sleep, was never overwhelmed, and could instantly help anyone do their job better, from sales to design?

Spoiler: You can have that team member right now. And they go by the name artificial intelligence. When embraced and used intentionally, AI can change the way you work–not by replacing people but by supporting them.

Here at WISE Digital, AI shows up across every department. It helps us kickstart creativity, communicate more clearly, and deliver strategies that cover all angles. Every use case is guided by an expert who knows how to ask critical questions, evaluate responses, and apply insights in ways that align with our brand, clients, and high standards.

Intrigued by AI but don’t know how to get started? We’re breaking down some of the best ways to use AI across your organization, with examples from our own team to show how it’s done.

Use Case #1: Optimizing Operations

How to apply AI: Initiative planning, meeting structure, tool comparisons, summarizing notes from leadership meetings

At the leadership level, AI isn’t just a time-saver–it’s a strategic sounding board. Whether you’re evaluating platforms to refresh the tech stack of your SaaS company or brainstorming your next big initiative, it can help you:

• Explore multiple approaches to a challenge
• Organize and summarize large amounts of information
• Weigh the pros and cons of tools or vendors
• Refine the structure of team meetings to maximize efficiency

How Our Director of Operations Uses AI

Our operations lead uses AI every day. From organizing notes for high-level planning to offering insight on management topics, artificial intelligence helps him streamline the strategic side of operations.

Use Case #2: Streamlining Project Management

How to apply AI: Planning, task tracking, internal documentation, meeting summaries

If you’re a project manager, you likely spend your day juggling dozens of tasks. Get the support you need by leveraging AI to:

• Break complex projects or goals into smaller task lists
• Generate or refine meeting summaries and follow-ups
• Draft or update standard operating procedures
• Outline timelines and specifics around deliverables

How Our Project Managers Use AI

Our project managers rely on artificial intelligence to keep strategies, information, and updates organized and clear. In addition to utilizing it to generate comprehensive meeting notes, they also use AI to outline key project steps and track action items. It’s also a useful tool for brainstorming ways to streamline and improve processes.

Use Case #3: Enhancing Account Management Efficiency

How to apply AI: Drafting or fine-tuning client communication, competitor analysis, research, generating internal briefs

Because AI can distill large quantities of information and data quickly, it’s perfect for account managers working across multiple industries and with several clients. You can use it to:

• Compare competitor offerings
• Summarize industry trends
• Refine client-facing messaging
• Craft clear internal briefs

How Our Account Managers Use AI

In addition to using AI to gather market insights, our account managers tap into this tech to research competitors. Our team often compares results from different AI platforms, and this multi-tool approach helps us better identify gaps, opportunities, and patterns. WISE account managers have also found AI useful in crafting internal documentation that keeps the team aligned.

Use Case #4: Elevating Sales Communications

How to apply AI: Drafting or refining sales collateral, email personalization, internal training content, calibrating the right tone

Artificial intelligence can supercharge your sales efforts. How? By helping your team:

• Tailor outreach based on a prospect’s level of knowledge
• Draft onboarding or training materials
• Research data for use in proposals
• Refine emails using persuasive, tone-appropriate language

How Our Sales Team Uses AI

Our sales team has fully tapped into the power of AI, spending hours on different platforms to refine communication with leads and create sharper, more targeted messaging. It has also proven to be a useful tool for expanding internal WISE guides, ensuring consistency across the board.

Use Case #5: Sparking Creative Direction

How to apply AI: Initial design exploration, user experience planning, refining creative concepts

Design isn’t just about making assets eye-catching–it’s about creatively solving problems. That’s where AI can lend a hand, helping designers and other creatives:

• Brainstorm campaign or theme ideas
• Refine design wireframes
• Experiment with image generation for mood boards
• Explore composition and layout variations

How Our Designers Use AI

Our design team integrates AI into their daily workflows in multiple ways. From testing plugins for wireframe assistance to word-mapping strategic concepts, AI doesn’t replace creativity but rather accelerates our exploration process. By expanding what’s possible in these early moments, AI allows our designers to easily push past creative blocks and more quickly refine a creative direction.

Use Case #6: Breaking Through Writer’s Block

How to apply AI: Blog topic ideation, tone adjustments, internal documentation

Great writing emerges from insight, creativity, and intention. For our Copy team, AI supports and accelerates the writing process in ways that help our writers produce strong, strategic content. We use it to:

• Brainstorm ideas
• Combat writer’s block
• Generate briefs and outlines
• Optimize readability and flow
• Explore alternative phrasing or tone
• Identify opportunities to improve clarity
• Research unfamiliar or niche topics

How Our Copy Team Uses AI

AI is a valuable tool in our toolkit — helping our writers unpack complex ideas, explore different messaging angles, gain fresh perspectives, and push past creative blocks.

Our WISE AI Philosophy

AI is a powerful accelerator, one that boosts creativity and enhances productivity. At WISE Digital, when AI contributes to our work, it’s always reviewed, refined, and elevated by our experts before it ever reaches a client or audience. We have found that responsible AI use, always guided by a commitment to excellence, helps us better serve our client partners.

Work With a Team That’s Built for What’s Next

Digital marketing is competitive. To stay ahead, you need partners fluent in future-ready tools. We don’t just dabble in AI–we integrate it thoughtfully across our entire operation to amplify our innate creativity, helping clients move faster, think smarter, and grow stronger. If you’re ready to work with pros who are not only keeping up with what’s next but helping shape it, let’s talk.