Hoffman Hanono Background
Hoffman Hanono Insurance Services is a family-owned commercial insurance agency based in Chula Vista, CA. They’ve served businesses and individuals in the San Diego County area since 1959.
When we first partnered with Hoffman Hanono in 2017, we built them a website and did some basic SEO work. More recently, they approached us with some new goals in mind. They asked how we could support them and drive more business their way.
New Goals, New Website
While Hoffman Hanono’s old website was suitable at that time, it was still outdated by any number of factors. Our new plan to help them grow revenue involved the following:
- Jumpstart multi-channel growth by building a new website on our powerful NEST™ platform
- Drive more organic search traffic to the website after launch and explore search ad possibilities
- Promote greater online visibility through ongoing review and listings management
A WISE Strategy Brings Success
We formally began building the new Hoffman Hanono website on March 18, 2020, during the beginning of the COVID-19 pandemic. Our custom marketing plan included these digital marketing services:
- Digital Strategy
- Website Design & Development
- Google Ads
- Listings Management
- Review Platform
- ADA Compliance
- Lead Tracking
- Reporting & Analytics
The new website with improved SEO launched on July 23, 2020. Would our work better position Hoffman Hanono for business growth in the midst of turbulent times?
Well-Built Websites Bring Well-Rounded Growth
Never underestimate a WISE website built on a winning strategy and powerful platform.
Powered by NEST™, the new Hoffman Hanono website led to improved search engine rankings and increased website traffic. It also spurred on efforts with Google Ads, review building, and ultimately, lead growth.
Keyword Rankings Growth
Thanks to our SEO efforts, we are seeing new and improved Google page 1 rankings for relevant keywords in southern San Diego County, including:
Organic Website Traffic
When Hoffman Hanono renewed their partnership with WISE in 2020, there was already a year-over-year improvement in website traffic—even during the pandemic. But during the same time period in 2021, you can see the even bigger impact of their new website.
*Organic traffic sessions are website visits that come directly from unpaid Google search results. These are directly impacted by SEO.
Google Ads Driving Traffic
Google Ads accounts for 25% of all website traffic (since Jan 2021)
Google Ads Driving Conversions
33% of all website conversions come from Google Ads (since Jan 2021)
Review Platform & Management
Prior to NEST, Hoffman Hanono had just 3 reviews online. In just 90 days with our fully integrated review platform, we’ve been able to capture over 50 five-star reviews directly on the website, on Google, and on Yelp. All five-star reviews are displayed directly on the website.
The result of our website and marketing work? While Hoffman Hanono only got a few website leads each year prior to WISE, our efforts now drive consistent leads each month. Consider these examples from their lead dashboard—some of which extend beyond California:
There’s still more growth to come for Hoffman Hanono. That said, it’s clear their new NEST™ website has given them the foundation they need to start soaring.
Praise In Our Partner’s Own Words
We’ve been a long-time client of WISE Digital Partners. We decided it was time for a new website because the last one WISE built us was 4-5 years old. We needed a bunch of updates and it felt time to start fresh. NEST seemed like a better solution because it boasted a lot more features and advantages. We’ve been really happy with the process, and the new website is so much better looking than the old one. We were able to incorporate a few new insurance quoting tools into it also. WISE Digital was there for us every step of the way, making this a smooth transition.
WISE Digital was there for us every step of the way, making this a smooth transition.
President, Hoffman Hanono Insurance