The above chart shows search visibility for various keyword groupings over time. Best keyword ranking during the designated timeframe is displayed. Numbers indicate ranking position on Google San Diego search engine result pages (SERPs). Local pack (map) rankings are included.
Our goal in the back half of 2019 wasn’t just to improve rankings for any keywords. It was for more relevant keywords, and quality traffic from them leading to conversions.
Even prior to the new website in Q3 2019, our SEO strategy got Hoffman & Forde on the board for more specific real estate keywords like “residential” and “commercial.”
The new website featured better, more specific content. As a result, we were able to improve rankings and traffic from real estate keywords and other practice areas.
Today, Hoffman & Forde has significant rankings in 3 different counties they serve (San Diego, Los Angeles, Orange County), a key goal with the new website strategy.
Local pack (map) rankings for important keywords have also surfaced on Google’s page 1, including map rankings for the real estate law keywords they prize most.