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Hoffman & Forde

Long-term partnerships lead to dialed-in strategies and exponential returns.


Results at a Glance



Google Ads Conversion Rate



Keyword Groupings Top Ranked



New Website Visitors

Time for a Refresh

Hoffman & Forde, Attorneys at Law is a boutique law firm serving individuals and businesses throughout Southern California. They focus on civil litigation, real estate and business law, and other practice areas.

We were initially hired in 2016 to generate leads through Google AdWords. A year later, we built Hoffman & Forde a new website and did SEO work for them, helping them get relevant leads and gain more organic traffic.

In 2019, Hoffman & Forde wanted a website refresh. But more than that, they wanted the right kinds of cases. As a result, we geared up to go beyond quantity and focus on quality. What could we produce if we absorbed the lessons learned from past data, as well as the most effective strategies from previous marketing campaigns? We were excited to find out.

"“I have worked with many marketing experts, and you will not find anyone nearly as talented and great to work with as Patrick & his team. Put simply - they are the best. No one has even come close.”"

Schuyler V.V. Hoffman

Partner, Hoffman & Forde

Measuring Success


Boosted Google Ads Conversion Rate by 5X

Hoffman & Forde’s newest website with us launched on August 13, 2019. While we had seen results up to that point—SEO, paid search ads, and listings were already firing on all cylinders—the launch of the new site and synergistic, multi-channel strategies kicked Hoffman & Forde into an even higher gear. Here are the results of some of that hard work:


Increased Visibility for Keyword Groupings

The chart below shows visibility for various keyword groupings over time. The best keyword ranking during the designated time frame is displayed.

The numbers indicate the ranking position on Google San Diego's search engine result pages (SERPs). Local pack (map) rankings are also included.

SEO Insights

Relevant Keywords

Our goal in the back half of 2019 wasn’t just to improve rankings for any keywords. It was for more relevant keywords and quality traffic from them, leading to conversions.

Impactful Content

The new website featured better-written, more specific content. As a result, we were able to improve rankings and traffic from real estate keywords and other practice areas.

Multiple Locations

Today, Hoffman & Forde has significant rankings in 3 different counties they serve (San Diego, Los Angeles, and Orange County), a key goal with the new website strategy.

Map Results

Local pack (map) rankings for important keywords have also surfaced on Google Page 1, including map rankings for the real estate law keywords they prize most.


Generated Website Traffic & Valuable Leads

WISE Digital began tracking new client leads more extensively, starting at the beginning of January 2020. The data showed some very exciting lead growth in areas related to their desired case and practice areas. In the first two months of 2020, there were 1,370 website visitors. Here’s how those visits got potential clients to take action.

In the first three months of 2020, Hoffman & Forde consistently averaged one new lead per day coming from their website. Our client told us the majority of them were great leads that helped them sign a substantial amount of business.

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