
United Wholesale Funding
A partnership with WISE means much more than just a new website.
UW Funding’s Background
UW Funding is a best-in-class San Diego mortgage broker serving all of California. Owner Craig Martin’s goals were fivefold:
A WISE Strategy Brings Success
Success is the result of developing a clear roadmap for how all digital environments will be handled. Most digital marketing companies build a website first, then worry about marketing strategy later. We work backwards utilizing proven marketing strategies to help our clients win.
Proven Strategies, Talented People & Amazing Tools
WISE Digital created a comprehensive and unified plan to manage the website, SEO, search engines, social media, review sites, directories and all the accompanying reporting and analytics. Several of these services launched during the new website construction, so that when it went live, UW Funding’s marketing support team at WISE was in full swing. Here’s what services have led to UW Funding’s tremendous and immediate growth:
- Digital Strategy
- Listings Management
- Web Design & Development
- Brand Identity
- Paid Search Management
- SEO
- Reporting & Analytics

Much More Than a Great Looking Website
United Wholesale Funding’s new website launched on December 12, 2019. It is quickly becoming clear that this isn’t just a new paint job on the old family car. It’s a new marketing engine that is driving more organic search traffic, converting more paid traffic, and increasing brand visibility online.
Organic Monthly Sessions
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Increased Traffic
UW Funding’s organic (search) traffic has grown by 440% in the three months since the new website launched.
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Ranked Keywords
They’ve gone from 0 keywords to being found for 45 search terms, including their first term found on page one of Google.
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Domain Authority
Their domain authority, a key measure of a website’s credibility, is also up 250% in 90 days.
Praise In Our Partner’s Own Words
I’m having a great experience with WISE Digital. Great relationship, great service, great feedback! I have found WISE Digital to be a solution that helps me sleep best at night. From the creation of my new site to the compliance that comes with online media, if I could give advice to myself when my business was created, I would’ve started with the WISE Digital Team.
I have found WISE Digital to be a solution that helps me sleep best at night.
It’s an immeasurable cost to business by not starting out with a company that begins with the end in mind. Before WISE Digital I worked with companies that promised a 100% plan and in the end delivered a 10% segmented plan with no cohesion bootstrapping along the way. Now I have a sounding board to all ideas and a solutions-oriented company I can trust in a competitive space.

Craig Martin
Owner | United Wholesale Funding