United Wholesale Funding

A partnership with WISE means much more than just a new website.

01 / Introduction

UW Funding’s Background

UW Funding is a best-in-class San Diego mortgage broker serving all of California. Owner Craig Martin’s goals were fivefold:

Grow a business beyond referrals.
Focus on growing the lending side of the business.
Create a new website that better aligns the business with homeowners.
Create a strategy for paid traffic.
Increase organic traffic.
02 / Approach

A WISE Strategy Brings Success

Success is the result of developing a clear roadmap for how all digital environments will be handled. Most digital marketing companies build a website first, then worry about marketing strategy later. We work backwards utilizing proven marketing strategies to help our clients win.

03 / Services

Proven Strategies, Talented People & Amazing Tools

WISE Digital created a comprehensive and unified plan to manage the website, SEO, search engines, social media, review sites, directories and all the accompanying reporting and analytics. Several of these services launched during the new website construction, so that when it went live, UW Funding’s marketing support team at WISE was in full swing. Here’s what services have led to UW Funding’s tremendous and immediate growth:

  • Digital Strategy
  • Listings Management
  • Web Design & Development
  • Brand Identity
  • Paid Search Management
  • SEO
  • Reporting & Analytics
04 / Results

Much More Than a Great Looking Website

United Wholesale Funding’s new website launched on December 12, 2019. It is quickly becoming clear that this isn’t just a new paint job on the old family car. It’s a new marketing engine that is driving more organic search traffic, converting more paid traffic, and increasing brand visibility online.

Organic Monthly Sessions

FEB 2020 JAN 2020 DEC 2019 NOV 2019 OCT 2019 SEPT 2019 AUG 2019 0 100 200 300 400 500 MAR 2020 New Website Launch 12/12/19


Increased Traffic

UW Funding’s organic (search) traffic has grown by 440% in the three months since the new website launched.


Ranked Keywords

They’ve gone from 0 keywords to being found for 45 search terms, including their first term found on page one of Google.


Domain Authority

Their domain authority, a key measure of a website’s credibility, is also up 250% in 90 days.

05 / Profitable Returns

Praise In Our Partner’s Own Words

I’m having a great experience with WISE Digital. Great relationship, great service, great feedback! I have found WISE Digital to be a solution that helps me sleep best at night. From the creation of my new site to the compliance that comes with online media, if I could give advice to myself when my business was created, I would’ve started with the WISE Digital Team.

I have found WISE Digital to be a solution that helps me sleep best at night.

It’s an immeasurable cost to business by not starting out with a company that begins with the end in mind. Before WISE Digital I worked with companies that promised a 100% plan and in the end delivered a 10% segmented plan with no cohesion bootstrapping along the way. Now I have a sounding board to all ideas and a solutions-oriented company I can trust in a competitive space.

Craig Martin

Owner | United Wholesale Funding