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Brand & Design

Why You Need a UX and UI Designer For Your Business

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by WISE Digital Partners / Design

May 1, 2023

  • 3 min read

Your website will not function optimally, nor will customers want to visit — let alone return — if it’s difficult to use. That’s why you need a UX/UI designer for your business that enhances both the look and feel of your website while ensuring cohesion through the site and with client branding.

User Experience (UX) design is the process of planning out a user’s journey through a website. Imagine the UX Designer’s role as the architect of the house. They do research, competitor analysis, develop wireframes, and map out the layout of every page of your website.

User Interface (UI) is what a person sees and interacts with, such as the visual design of a website, call-to-action buttons, and menu navigation. Most often, this person’s role is branding and graphic design. The UI designer focuses on things like colors, typography, layouts, and imagery. Highly responsive interfaces will offer appealing button shapes, attractive color schemes, animations, and other visuals or interactive components to enhance their aesthetics.

Benefits of UI/UX Designer for Website and Applications

The look and functionality of your website are critical elements of a user’s experience. It helps you attract more users, increase conversions, boost sales, and improve retention. Here are some other benefits of a UX/UI designer for your site and why one doesn’t work without the other.

Improves Website Speed

A skilled UX and UI designer can improve your website’s loading speed. Website load times can have a huge impact on users’ experiences. Visitors will quickly leave your site for a faster alternative if a page takes too long to load.

Increasing a website’s loading time by 0.1% can raise conversion rates between 8-10% for many sites. How do slow-loading sites affect customers? Users are far less likely to purchase, return to your site, or recommend your brand to others, ultimately impacting your bottom line.

Delivers the Best Experience on All Devices

Uniformity across platforms will allow you to attract a broader audience. Deliver a seamless browsing experience no matter how your customers reach your site. Opt for a UI/UX design that offers an ultimate user experiences on every device, including:

  • Desktops
  • Laptops
  • Smartphones
  • Tablets

Improves Customer Satisfaction

Satisfied customers are loyal customers that return to your site and recommend you to their friends, family, and colleagues. Deliver smooth navigations and ease of use with a well-crafted UX/UI design. Customers will appreciate the lightning-fast interactive features that enhance their experiences with your site, products, and brand.

The WISE Choice for a UX and UI Designer For Your Business

Gain brand credibility, customer loyalty, higher conversions, and even higher SERP ranking when you use WISE UI/UX designers to develop your website. Also, a good UI/UX designer can bring creativity and differentiate the client from the competitors, while ensuring the website follows best practices and correct stylistic hierarchy. Basically, an experienced designer can push the boundaries without completely destroying the frame of work. Don’t waste time struggling to figure out UI/UX design functions and capabilities when you can leave that to the experts.

At WISE, we design websites that compel customers to take action. We can even ensure that your site is ADA-compliant so users of all ability levels have a positive user experience when interacting with your brand.

Book a call today to speak to a WISE web designer who can help your website get the look and feel that enhances users’ experiences.

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