Farm Fresh Background
Farm Fresh Meals is a healthy meal prep company serving San Diego County. They deliver high-quality meals from fresh, organic, and locally-sourced whole food ingredients. Prior to WISE, their modest customer base was centralized in a few select cities in North County—but they had bigger aspirations. Our team was excited to take them to the next level.
Massive Growth Goals
Upon partnering with WISE in October 2019, Farm Fresh’s owner Jeff Dougherty shared his plan for Southern California expansion with us. How could they grow to dominate Southern California digitally while preserving a local feel? At that point, they were visible on Google for a few relevant keywords, but mostly in their home city of Carlsbad. We developed clear goals around what services he wanted more of and moved towards executing our multi-channel strategy.
A WISE Strategy Brings Success
In order to fulfill Farm Fresh’s goals, they needed a new website. More specifically, they needed one with their expansion goals baked right in; one that would look and perform better; and one with a killer SEO strategy woven into its DNA. The website also needed to house a new subscription model as well.
But the website was just the beginning. During our initial plan, we provided these digital marketing services to Farm Fresh Meals:
- Website Management & Hosting
- Listings Management
- ADA Compliance
- Analytics & Lead Tracking
The new website with improved SEO launched on February 21, 2020—and then the pandemic hit a month later. Would our work help Farm Fresh thrive in the midst of a competitive and growing meal delivery industry?