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Strategy

Brierton, Jones & Jones, LLP, Honored With Web Excellence Award

by Marisa Schleycirle-animation

by Marisa Schley / Press

February 1, 2023

  • 3 min read

The 8th Web Excellence Awards competition has come to a close, and WISE Digital Partners is excited to announce that we’ve been recognized for our work on Brierton, Jones & Jones, LLP.

Highlighting 2022’s “best of the best” in web design and development, WISE Digital Partners earned top honors in the “Website Design & Brand Refresh” category, as well as the “Law & Legal Services Website” category. This marks the sixth time that we received such an award in the past three years, and the fourth of 2022.

The Competition

The Web Excellence Awards is a prestigious competition that celebrates creativity, innovation, and dedication. This year’s global search for top sites spanned 39 countries, including Australia, Canada, the UK, and Germany. With over 1,200 websites to evaluate, the competition was fierce.

Winners were chosen by a select panel of marketing professionals, advertisers, web experts, and communication specialists. What were evaluations based on? The three I’s: Innovation, Implementation, and Impact.

As the Web Excellence Awards acknowledges the industry’s cream of the crop, WISE Digital Partners is thrilled to once again be on the list of standouts.

Our WISE + BJJ Partnership

Brierton, Jones & Jones, LLP is a trust, estate, and probate law firm operating out of San Diego and serving the greater Southern California area. We were first introduced to the firm in 2020 when they came to us to help develop online client leads. 

We tackled that task immediately, securing a steady stream of quality leads. The problem was that we weren’t seeing the same level of conversions that clients in similar industries were enjoying. The existing Brierton, Jones & Jones, LLP site was slow, had minimal original assets, and had a sitemap and structure that left much to be desired. After analyzing the data, we knew a brand refresh and a new website were in order.

Thanks to our identity, digital strategy, and website expertise, the firm knew WISE was the only choice when it came to tackling this marketing challenge. And we knew just how to get started.

Strategy, Implementation, Results

Strategy

Our copy, SEO, PPC, and design teams immediately started strategizing. Soon after, our lead designer on the project, Gloria Bonifazi Young, got to work crafting templates from scratch. Everything from page flow and assets to color schemes and lead forms had to be reimagined.


“The client desired a clean and straightforward web experience while maintaining a customized look and feel. We opted for a content-centered design, customized assets by leveraging the unique rounded geometry of their logo, and applied a fresh color palette.
Brierton, Jones & Jones, LLP now stands out from the monochromatic (and rather uninspired) legal web landscape while concisely delivering their message.”
-Gloria Bonifazi Young


Implementation

Our skilled developers took over when it came time to turn this website dream into reality. All elements were applied to NEST™, our proprietary, all-in-one hosted website platform, and the new site was quickly up and running.

Thanks to NEST™, BJJ enjoyed improved site speed, enhanced mobile performance, a review platform that paved the way for positive client testimonials, and impressive flexibility. Plus, their leads were now converting.

Results

The final result is a distinct brand identity and a responsive, fresh new website that’s continually driving business growth. 

Ready for an Award-Winning Site?

We look forward to continuing to not only set the standard but raise the bar when it comes to all things digital marketing. Thanks to the number of industries we specialize in, we’ve been able to help numerous businesses achieve sustained growth – and we can do the same for you!

Connect with us today to learn how we can help you achieve your marketing goals.

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