The right marketing partner can help you pivot during tough times.
BizHaus is a workplace community offering flexible office space in Los Angeles and Orange County. Across their three locations, they positioned themselves as a leading coworking space offering open desks, private offices, networking opportunities, and a creative, collaborative environment. Then the pandemic happened.
Moving Beyond Coworking
As you might imagine, coworking doesn’t mix well with stay-at-home orders and social distancing. Beyond that, BizHaus needed to move on from a different marketing agency that offered lackluster communication and support.
In coming to WISE, BizHaus had some important new goals to keep their business afloat:
- They wanted to shift from selling coworking memberships to focusing on private offices and conference rooms
- They wanted to wean themselves off the high cost of PPC (pay-per-click) advertising by focusing on organic (unpaid) Google rankings
- They wanted to dominate Google’s map section and organic results across all three of their locations
A WISE Strategy Brings Success
BizHaus’ new goals meant their marketing plan needed to change, including their SEO keyword strategy. What people googled to find them before (“coworking” and “shared office space”) no longer made sense in the midst of the pandemic.
As part of our initial plan, we provided these digital marketing services to BizHaus:
- Digital Strategy
- Website Design & Development
- Listings Management
- Reporting & Analytics
Beyond quality work, we wanted to develop a better relationship with BizHaus than the one they had with their previous agency. The impact registered immediately.
Praise In Our Partner’s Own Words
We're new clients of WISE Digital Partners but already have been so impressed with their professionalism, transparency, and overall genuine care for their client's interest. These guys show you very quickly that they are nothing like other agencies. They're honest, quick, and very good at what they do. Excited to continue working with them.
These guys show you very quickly that they are nothing like other agencies.
Director of Sales & Marketing | BizHaus
Pivoting During a Pandemic
With our monthly SEO work, we helped BizHaus reposition their brand online during the pandemic without losing Google rankings for “coworking” related searches. We’ve boosted rankings for 50+ relevant, searched-for keywords throughout the eight months we’ve worked together and garnered website traffic from those rankings. We’ve also made their online listings accurate across all three BizHaus locations.
Here are a few examples of keyword rankings growth across all three Bizhaus locations. Thanks to our daily competitive analysis, we’ve also added rankings from their biggest competitor (WeWork) for a helpful comparison.
Google Page 1 Rankings By BizHaus Location
* As of May 2021, 10 months after engaging WISE
Traffic & User Growth
Despite the complexities and challenges of a COVID-19 world, our SEO work has helped BizHaus stay relevant, competitive, and visible online. Consider WISE-boosted website sessions and users from September 2020 to April 2021, especially when compared to the same 8-month timeframe a year earlier (pre-WISE and pre-pandemic).
At the end of the day, our work on BizHaus’ website and online listings has continued to get them leads, prospects, and business throughout a nightmarish time for many businesses.
Now that the country is opening back up and many people are getting fully vaccinated, we’re looking forward to helping BizHaus and our other partners move from surviving 2020 to thriving in 2021.