Yelp has a reputation for being a bit of a double-edged sword. While many business owners have leveraged the platform to reach a broader customer base and grow their business, others have experienced the opposite, watching their hard-earned reputation tank before their eyes.
Some Yelp skeptics cite negative reviews, fake ratings, and the perceived lack of control as only a few reasons they’re tempted to write it off completely. But we’d like to push back on that perspective and give you some compelling reasons to consider investing in Yelp.
The Numbers Speak For Themselves
It’s important to look at the hard facts before you write off Yelp forever. Our experience and research show that:
- Online reviews comprise a quarter of Google’s local search algorithm. Your Yelp presence can directly impact your visibility in local search results.
- A one-star increase in your Yelp rating can boost revenue by 5-9 percent. This was a study done in 2016 at Harvard Business School, and it had to do with restaurants, but the impact reviews have on other industries is very similar. Positive reviews translate to increased revenue. Even a slight improvement can have a substantial impact on your bottom line.
- Displaying testimonials on your website landing pages can increase conversion rates by 34%. Reviews are a form of social proof that makes your business more relatable, reduces perceived buyer risk, evokes emotions, and subsequently increases conversion rates. Yelp reviews are some of the most trusted reviews, so displaying their reviews on your website can help your business grow better than reviews from alternative sites.
Why It’s Time to Get WISE With a Yelp Advertising Partner
As the numbers suggest, Yelp matters. While it may be tempting to manage your own Yelp page, here’s why it makes more sense to collaborate with a Yelp Advertising Partner like WISE.
Expertise: As a Yelp Advertising Partner, we understand the platform’s nuances, and best practices and know how to leverage features to benefit your business.
Pay less: As a Yelp Advertising Partner, we get special partner pricing that we pass on to you. We also get access to enhanced features at a lower cost than you can on your own.
Free Ad Boost: Eligible businesses may also benefit from a free Ad Boost as part of Yelp Partner Promotions. This extra exposure can increase visibility and engagement—without added cost.
Active Monitoring & Better Tracking: We don’t believe in “set it and forget it.” We take a proactive marketing approach, which means continuous monitoring, robust data tracking, better insights, and an increased ROI.
No More Sales Calls: Tired of ringing phones? When you collaborate with a Yelp Advertising Partner like WISE, you go on Yelp’s “do not solicit list.”
Custom Support: Your goals are as unique as your business. We don’t do one-size-fits-all strategies. Our approach is custom-tailored to meet your business’s unique needs and goals.
How We Leverage Yelp & Grow Your Business
When you join forces with WISE, you get more than just a partner; you get a powerful ally dedicated to supercharging your Yelp presence. Here’s what you can expect from us:
Page Optimization: We transform your Yelp business page, making it stand out with high-quality photos, accurate details, relevant categories, and encouraging customer reviews.
Winning Campaigns: Our specialized team creates efficient advertising campaigns, reducing costs, eliminating inefficiencies, and maximizing your return on investment. We actively monitor these campaigns to ensure they deliver the results you want.
Top-notch Tools: As a Yelp Advertising Partner, we have exclusive access to tools that elevate your campaigns, including eye-catching videos and seamless connections with Yelp users.
Dedicated Experts: Our Yelp experts are always up-to-date with the latest trends and techniques. Whenever you need assistance or advice, they’re just a message away.
Transparent Reporting: We believe in transparency. Our advanced tracking and reporting tools show you what’s working, enabling you to make informed decisions and see the impact of our efforts.
Let’s Build Something Great
You can try to figure it all out yourself. Or you can save time and money by partnering with us. Leverage our experience and expertise to make Yelp work for your business.