Matthew Hinkle

As Vice President of Sales at WISE Digital, I help businesses understand how marketing can support their growth goals and work with them to build a strategy that delivers measurable results.

Having spent years in both sales and account management, I’ve had the opportunity to work closely with business owners at every stage of the client journey. That experience has given me a unique perspective on what makes a marketing partnership successful. It’s not just about generating more leads. It’s about creating predictable revenue growth, making smart investments, and building a strategy that continues to deliver value long after the initial engagement begins.

I believe the best partnerships are built on trust, transparency, and a genuine understanding of a client’s business. My goal is always to help people make informed decisions and feel confident about where they’re investing their time and resources.

More Details

• I’ve worked in digital marketing with both startups and established companies, gaining experience in outreach, sales, marketing, and account management along the way. While each role taught me something different, I’ve always been drawn to helping businesses solve problems and identify opportunities for growth.
• After graduating from the University of California, Santa Barbara, I began my career in hospitality as a bartender and bar manager. It may seem unrelated, but those years taught me some of the most valuable lessons I’ve carried throughout my career: how to build trust, communicate effectively, and develop lasting relationships. In fact, I landed my first sales role through a conversation with a customer at the bar.
• Today, I spend much of my time working directly with business owners and leadership teams, helping them connect marketing performance to real business outcomes. Whether we’re discussing lead quality, conversion rates, revenue goals, or long-term growth strategies, I enjoy helping clients find clarity and confidence in their next steps.