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- Established businesses with a defined marketing budget
- Businesses prepared to grow and scale
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WISE Since
2026
Years of Expertise
18
Number of pets
2
Kyle Millerick
Director of Paid Media
As Head of Paid Media, I lead strategy, execution, and growth across all paid channels to help WISE clients achieve meaningful business outcomes. My role is equal parts strategist, operator, and leader. I focus on building strong foundations, clear systems, and high-performing teams so paid media programs are effective today and adaptable tomorrow.
I partner closely with leadership, account teams, creative, and engineering to ensure paid media aligns with broader business goals, delivers measurable impact, and evolves alongside platforms, technology, and client needs.
More Details
- 18+ years in digital marketing with 11+ years in leadership
- Led and optimized multi-channel paid media at scale
- Builder of teams, systems, and strategy
Platform & Channel Expertise
- Programmatic and Native: AdRoll, The Trade Desk, Taboola, Outbrain
- Demand Capture: Google Ads (Search, LSAs, Performance Max, Display) and Microsoft Ads (Bing)
- Paid Social: Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube
- Paid Local: Yelp Ads
Fun Facts
- Outside of work, my wife and I manage two much louder (yet very lovable) tiny humans, plus our furry friends: O’Riley, our rescued fluffy white maltipoo, and KitKat, our adopted neighborhood cat
- I love riding mountain bikes, playing soccer, or finding any excuse to be near the ocean
- I once was a junior olympian cross country runner
Why I 💚WISE
I was drawn to WISE for the people, potential for growth, and commitment to leveraging AI for success. It is clear this is a place where relationships matter, ideas are met with respect and support, and collaboration is essential to success. There’s a strong sense of trust here, the kind that allows teams to move quickly, support one another, and do great work without unnecessary friction.
I’m excited to be part of a team that genuinely cares about growing responsibly together, both professionally and personally. WISE creates an environment where curiosity is encouraged, learning is constant, and success is shared. That people-first mindset is what makes meaningful results possible.
Build. Grow. Soar.
Get WISE about digital marketing with advanced services, industry experts, and cutting-edge tools designed for long-term, sustainable growth.