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A quick, honest call to assess your needs and point you in the right direction—no sales pitch. Best suited for:

  • Established businesses with a defined marketing budget
  • Businesses prepared to grow and scale
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A deep dive with a top expert to uncover gaps and map a smarter path forward.

  • Includes a $250 digital audit covering your website, SEO, local presence, and online performance—yours to keep.
  • Get smart, actionable ideas you can apply to your business right away.
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CLIENT SUCCESS STORY

From Commodity CPA to 10.6x ROI Growth Engine

CLIENTMonocacy CPAs & Advisors
INDUSTRYCPA & Advisory
LOCATIONFrederick, Maryland
ENGAGEMENTFull Growth System
TIMELINEJune 2024 – Present
Dark Horse CPAs website mockup
10.6xYear 1 ROI on SEO
4.0xYear 1 Total ROI
$200K+New Revenue from SEO
40New Clients Acquired
Dark Horse CPAs team
WHERE IT STARTED

A Strong Firm Held Back by Its Own Brand.

When Monocacy CPAs & Advisors (formerly Faragalla & Associates) partnered with WISE in mid-2024, they had built a strong firm — but their brand, positioning, and growth strategy were holding them back. They had operated for over three decades without ever acquiring a single client through an online channel. Every engagement came through referrals.

They wanted to evolve into a modern, full-service advisory firm focused on high-value client relationships, not transactional tax work. To do that, they needed more than a new website — they needed a complete repositioning, a digital foundation that could generate consistent leads, and a system that could turn traffic into signed clients.

Inconsistent flow of qualified clients — growth depended heavily on unpredictable referrals.

Positioned as a commodity CPA firm with no clear differentiation in the market.

No scalable growth strategy in place to support the firm's $10–15M long-term vision.

BRAND TRANSFORMATION

Renamed. Rebranded. Repositioned.

From transactional tax firm to high-value advisory partner.

BEFORE
Faragalla & Associates

Faragalla & Associates

  • Generic, undifferentiated market presence
  • Positioned as a transactional service provider
  • Attracted lower-value, one-off engagements
  • Limited ability to communicate full-service value
AFTER
Monocacy CPAs & Advisors

Monocacy CPAs & Advisors

  • Premium brand aligned with advisory positioning
  • Clear messaging around full-service financial partnership
  • Designed to attract high-value prospective clients
  • Built for scalability across markets and services
THE SOLUTION

WISE Growth System™: Position → Attract → Convert

STEP 01

Position

Solves: Commodity firm perceptionFull rebrand including name, identity, and messaging. Alignment with wealth advisory partner firm. Clear articulation of full-service, high-value offering.

The firm is now perceived as a strategic advisor — not a commodity provider.

STEP 02

Attract

Solves: Inconsistent client pipelineSEO-driven strategy to capture high-intent search traffic. Content and website structure aligned with ideal client profiles. Expansion beyond referral-based growth.

A consistent pipeline of high-quality prospective clients — not just more clients.

STEP 03

Convert

Solves: No scalable growth systemWebsite designed for conversion, not just information. Structured intake and lead handling process. Full tracking and performance visibility.

Marketing became a measurable, repeatable system — not guesswork.

THE RESULTS

Performance That Speaks for Itself

WHY THESE NUMBERS MATTER

Monocacy has operated since 1991. In over three decades of business, they had never signed a single client from an online lead — every client came through referrals. That changes everything about how you read what happened next.

YEAR 1 IS ALWAYS THE FOUNDATION

The numbers below reflect Year 1 — when the infrastructure is being built and SEO authority is still compounding. Year 1 ROI is always the lowest it will ever be. The Year 2 column to the right shows exactly what happens when the foundation is in place: ROI jumped from 10.6x to 12.2x on SEO, and from 4.0x to 8.0x on total investment — and the engine is still accelerating.

THE NUMBERS

Year 1 Performance — 2025

SEO alone delivered 55.5% of their entire new business goal for the year — surpassing expectations in their first year ever acquiring clients online.

40New clients acquired via SEO
$200KNew revenue from SEO alone
10.6xROI on SEO investment
4.0xROI on total WISE investment

Year 2 — 2026 Year to Date

In Year 2, we surpassed the entire Year 1 revenue number within the first quarter alone — and the engine is still accelerating.

12.2xROI on SEO investment
8.0xROI on total investment

WISE has transformed our Financial Group's SEO and website dramatically in the past 2 years of working with them. They are always thinking of new ways to help drive more leads to our firm. Highly recommend

Monocacy CPAs & Advisors · Shawn Burman, Partner

100+ Reviews

READ MORE REVIEWS
Trevor Myres

Trevor Myres

Founder, Myres CPS

Working with WISE has been great. They have been thorough, professional, knowledgeable, and have really taken our brand image and brought it to life. We couldn't be happier and more excited for things ahead.

Google
Chase Birky

Chase Birky

CEO + Co-Founder; Dark Horse CPA

Some companies are vendors, others are partners to your business. WISE is definitely the latter. They have partnered with us strategically on all things digital, created an incredible website (probably the best in the industry to be honest), built the underlying SEO, optimized our Google AdWords, helped us tremendously on the creative side…the list goes on and on. All aspects of your digital presence and marketing are taken into account when you work with them and you get great insights into your performance and improvements. Incredible ROI. Incredible people.

Google
Chris DeBlanc

Chris DeBlanc

Managing Principal, DeBlanc, Murphy & Murphy, LLC

They are great people to work with. Great track record of success. WISE Digital built us a complete and functional website, and delivers us a consistent stream of leads with a high conversion rate.

Google
WHAT'S NEXT

The Road Ahead

Expanding Acquisition Channels

Moving beyond SEO to build multi-channel demand and reduce single-channel dependence.

Increasing Conversion Efficiency

Optimizing intake and nurture systems to convert more of the growing pipeline into clients.

Doubling or Tripling ROI

Targeting 2-3x the current return as the growth engine matures.

Ready to Build Your Own Growth Engine?

Whether you're a single-location firm tired of depending on referrals or a growing practice ready to compete for clients online — the WISE Growth System™ was built for firms that know what they're capable of and need the digital infrastructure to prove it.

Download This Case Study
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