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CLIENT SUCCESS STORY
OUTLINE Acquired by Cherry Bekaert — a top-25 national CPA firm · December 2024
From a 44-Year-Old Referral Firm to an 11,233% ROI Growth Engine
A 44-Year Reputation. Zero Digital Infrastructure.
Murphy & Murphy CPA was founded in 1978. Over 44 years, it had grown to a $2.5M firm — entirely through referrals, relationships, and a reputation built one client at a time. The firm had never needed digital marketing. Then a new owner arrived with a very different vision for what it could become.
Chris DeBlanc acquired the firm with a clear thesis: modernize everything. New pricing model (flat-fee, value-based — not billable hours). New target clients (high-net-worth, DC metro). New digital infrastructure. And a partner who could build the growth engine to match his ambition. He found WISE Digital.
No digital presence
44 years of growth through referrals had left no meaningful web presence, no SEO, and no digital client acquisition channel of any kind.
Outdated brand & positioning
The firm's identity, messaging, and website reflected 1978 — not the premium, tech-forward advisory firm the new owner intended to build.
Wrong audience focus
Previous Google LSA campaigns brought in low-quality leads with poor targeting. No ad investment was producing consistent, measurable returns.
Growth stalled at $2.5M
Without a scalable acquisition engine, revenue had plateaued. The path to the owner's goal of doubling to $5M in 18 months required building something entirely new.
The New Owner's Vision
Chris DeBlanc acquired the firm with a clear thesis: modernize everything. New pricing model (flat-fee, value-based — not billable hours). New target clients (high-net-worth, DC metro). New digital infrastructure. And a partner who could build the growth engine to match his ambition. He found WISE Digital.
From Murphy & Murphy to DeBlanc, Murphy & Murphy
The rebrand wasn't cosmetic. It was the first signal to the DC market that this firm had changed — new leadership, new positioning, new standards. Every element was rebuilt to reflect a premium, modern advisory firm targeting high-value clients.
Murphy & Murphy CPAs
- Identity unchanged since founding in 1978
- No digital presence or online visibility
- Messaging aimed at wrong client segments
- Positioned as a generalist tax firm, not an advisor
DeBlanc, Murphy & Murphy
- New brand reflects premium DC advisory positioning
- New website on WISE NEST™ with pricing calculators
- Messaging targeting high-net-worth individuals & mid-market businesses
- Digital infrastructure built for measurable client acquisition
WISE Growth System™: Position → Attract → Convert
Three Years of Compounding Returns
FOUNDATION PHASE
594%
Every $1 spent returned $5.94
Infrastructure built. SEO launched. PPC campaigns initiated. 239 SEO leads and 110 PPC leads generated in the first year the firm had ever run digital marketing. Website visibility up 55%. Traffic up 35%.
THE SYSTEM FINDS ITS STRIDE
1,720%
Every $1 spent returned $17.20
SEO authority compounding. Organic traffic replacing expensive paid clicks. Blended CPL dropping. Year 1 clients generating recurring revenue in the background — compounding the ROI on original acquisition costs.
MARKET DOMINANCE
11,233%
Every $1 spent returned $112.33
The firm stopped competing for visibility and started owning it. Pipeline became a filter, not a concern. The firm turned away low-margin work to focus exclusively on high-net-worth advisory and full-service business clients.
Growth That Made the Firm Worth Acquiring
11,233%
Marketing ROI in Year 3 — the year the firm was acquired
From $2.5M with no digital clients → to a firm acquired by Cherry Bekaert in 3 years. That’s what committing to the process looks like.
10 out of 10. Thanks to WISE Digital Partners, DeBlanc, Murphy & Murphy achieved a consistent stream of leads with a high conversion rate.
Chris DeBlanc, Managing Principal — DeBlanc, Murphy & Murphy
100+ Reviews
READ MORE REVIEWS
Trevor Myres
Founder, Myres CPS
Working with WISE has been great. They have been thorough, professional, knowledgeable, and have really taken our brand image and brought it to life. We couldn't be happier and more excited for things ahead.
Chase Birky
CEO + Co-Founder; Dark Horse CPA
Some companies are vendors, others are partners to your business. WISE is definitely the latter. They have partnered with us strategically on all things digital, created an incredible website (probably the best in the industry to be honest), built the underlying SEO, optimized our Google AdWords, helped us tremendously on the creative side…the list goes on and on. All aspects of your digital presence and marketing are taken into account when you work with them and you get great insights into your performance and improvements. Incredible ROI. Incredible people.
Chris DeBlanc
Managing Principal, DeBlanc, Murphy & Murphy, LLC
They are great people to work with. Great track record of success. WISE Digital built us a complete and functional website, and delivers us a consistent stream of leads with a high conversion rate.
The Road Ahead
Year 1 is a capital deployment, not a trial
594% ROI in Year 1 became 11,233% in Year 3. The firms that win are the ones that understand compounding and don't pull back when growth feels slow.
Brand is the first signal to the market
The rebrand from Murphy & Murphy to DeBlanc, Murphy & Murphy wasn't cosmetic — it was the opening move that made everything else possible. Positioning drives pipeline quality.
Growth creates strategic options
The acquisition by Cherry Bekaert wasn't the plan — it was the reward. A firm that owns its market digitally becomes a different kind of asset. That's the long game.
Ready to Build the Next Acquisition-Ready Firm?
Whether you're a new owner with a clear vision for what your firm can become — or a established practice ready to build its first digital growth engine — the WISE Growth System™ was built to create exactly what Cherry Bekaert acquired: a premium, positioned, digitally-dominant advisory firm.
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