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CLIENT SPOTLIGHT
Turning an Existing Website Into a Compounding Organic Revenue Channel
Antonyan Miranda, LLP didn't need a new website. Across three Southern California offices, they needed the one they had to start earning its keep in search and AI platforms, and they needed proof it was working in dollars, not just rankings.
A Site With Reach but No Strategy Behind It
Antonyan Miranda, LLP is one of California's largest family law firms, with a litigation practice that also covers personal injury and workplace rights across San Diego, Orange County, and the Inland Empire. Founded in September 2015 when partners Tim Miranda and Ilona Antonyan merged their practices, the firm built its reputation on an aggressive, unconventional brand voice, billboard campaigns, a growing YouTube and podcast presence, and a refusal to look or sound like a traditional law firm.
This engagement started differently than most WISE case studies: the firm's website had launched in July 2025, before WISE was ever involved, and WISE was never asked to rebuild it. The job was to make the existing site perform.
The firm had invested heavily in its site and had the visibility to show for it: 7,172 keywords in Google's top 10 and 2,307 organic clicks a month. But visibility without strategy was producing diminishing returns. The site was riddled with technical errors, competing pages cannibalizing each other's rankings, and content that had been published without a cohesive SEO framework. Traffic was there, but engagement was flat and none of it was being tracked to revenue.
On the business side, the firm had always been a prolific paid marketing spender, running its own ad campaigns in-house. Organic was a channel leadership viewed as erratic and unproven. There was no analytics infrastructure beyond manual spreadsheets, no CRM, and no system in place to connect a search click to a signed case. WISE's job was twofold: clean up the technical and strategic mess holding the site back, and then pour fuel on a foundation that was bigger than the firm realized.
From Launch to Attributable Revenue in Under 6 Months
JUL 2025
The Site Launches, the Baseline Begins
Antonyan Miranda's website goes live and measurable history starts, six months before WISE enters the picture. Over that baseline window the site averages 2,307 organic clicks a month, with 7,172 keywords in Google's top 10 and 999 pages appearing in search.
Baseline: 2,307 clicks/mo, 7,172 top-10 keywords
DEC 2025
WISE Partnership Begins, the Content Wave Ships
Lead tracking goes live from day one, capturing 64 leads in the first month. By the third week of December, the first SEO work ships to the site, kicking off a content wave that will add 573 new pages to Google's index over the next six months.
64 leads captured, month one
JAN 2026
A New Capture Layer Meets a Growing Organic Pipeline
Live chat launches on the site the same month the first wave of SEO content begins gaining traction, and the combination drives lead volume from 64 to 149 in a single month. Chat gives visitors a faster way to convert, but it's the organic traffic growth behind it that fills the pipeline. By Q2, chat accounts for 75% of all captured leads, nearly all of them arriving through organic search.
Leads: 64 to 149, SEO + chat working together
MAR 2026
The CRM Goes Live, Revenue Attribution Switches On
The client adopts HubSpot, and for the first time every signed matter can be traced back to the lead and channel that produced it. This is the moment the engagement stops being measured in rankings and starts being measured in dollars.
First month of true revenue attribution
Q2 2026
The Compounding Quarter
April, May, and June post three consecutive all-time-high traffic months. Clicks climb to 3,508 in June, up 52% over the pre-WISE average, and top-10 keywords double to 14,272. Organic signs $330,890 in initial retainer revenue for the quarter, 17% of everything the firm closed, a 9.4x return on the SEO investment. The quality of those leads stands out just as much as the volume: SEO-originated matters carry a 46% higher median retainer value than every other source and convert to retained clients at a higher rate.
$330,890 in initial retainers, Q2 alone
Built Around an Existing Site and an Existing Brand, Not a Rebuild
Leveraged the brand that already existed
Antonyan Miranda's aggressive, unconventional voice was already working. WISE didn't rebrand it, WISE built the SEO and content strategy to carry that same voice, and the firm's existing name recognition in family law, into personal injury and workplace rights.
Cleaned up what was broken, then scaled what was working
Before any new content shipped, WISE ran a technical cleanup: resolving indexing errors, consolidating competing pages that were cannibalizing each other, and imposing structure on a site that had content but no strategy.
Made the existing site capture what it was earning
WISE didn't rebuild the website, it made the one the client already had convert. HubSpot adoption in March gave the firm, for the first time, a way to trace every signed matter back to its source, and the data told a clear story: SEO-originated leads convert to retained clients at a higher rate and bring in more revenue per matter than any other channel.
Real Growth. Real Impact.
Compounding organic growth that drives better cases and stronger revenue.
From Search Visibility to Qualified Demand
A compounding path from visibility to leads.
Expanded the Search Footprint
573
new pages entered Google search
+17,400 brand-new keywords added to the footprint
Nearly Doubled Page One Rankings
7,172 → 14,272
keywords in Google's top 10
Drove Record Search Traffic
+52%
clicks
+101%
impressions
Generated Qualified Demand
881
leads captured in seven months
81%
from organic search
From Qualified Demand to Revenue
Higher quality. Higher value. Stronger results.
Better Conversion
Deal Win Rate
Higher-Value Matters
Median Retainer Value
$330,890
in initial retainer revenue attributed to SEO
9.4x
return on investment
842%
ROI
These results are the floor.
119 organic opportunities remained open at the time of reporting, and the firm's personal injury revenue was not tracked in HubSpot or included in the ROI calculation.
100+ Reviews
READ MORE REVIEWSLiz Wyant
Operations Manager, Air Control Heating & Air
WISE Digital Partners is an outstanding digital marketing agency. The entire team — from copywriters to SEO specialists — is dedicated to delivering exceptional results. Their blog posts drive significant organic traffic and their strategic approach has positioned our brand as an industry leader. The professionalism displayed by everyone at WISE, in content creation, SEO management, and client relations, is truly commendable. I highly recommend WISE Digital Partners to any business looking to enhance its digital presence.
Matthew Crowther, Esq.
Shareholder, Jorgensen, Brownell & Pepin, P.C.
We've cycled through several marketing companies over the years, and WISE Digital has an excellent handle on marketing law firms online. They've done an outstanding job actively managing our online presence. We've significantly improved our organic search positioning within the first couple of weeks of launching the website. We're quite happy with WISE Digital's work — we like the site's look and feel.
Gary Stephens
President, Stephens Plumbing, Heating & Air Conditioning
Working with WISE Digital Partners has been a great experience since day one. Patrick (the owner) came to our office to lay out what his company had to offer and they have delivered on every promise. It's a breath of fresh air to be dealing with a marketing/advertising company that is so professional and transparent. I am currently working with both Abby and Adam, and they both have helped our company tremendously in their areas of expertise. If you are looking for a company you can trust, choose WISE Digital Partners.
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