Carlo Victa<

Carlo Victa

Director of Organic Strategy

There are few things more frustrating for a business than to offer a great product or service that goes unnoticed. Even a great-looking website is bittersweet if potential customers can’t find it on Google.

As an award-winning expert in Search Engine Optimization (SEO), I connect what businesses do best with what customers need most. My aim is to increase website visibility, traffic, conversions and customers online. But I’m also a website content strategist and a lifelong writer who oversees our copywriting department. We help businesses put their best foot forward and ensure their target audience is watching.

More Details

  • Search engine optimization expert and certified copywriting specialist
  • Manages a team of five professional copywriters who can write for any audience
  • Increases search visibility and traffic for businesses across industries
  • Has done profitable work for over 250 clients and evaluated hundreds more


Not all digital marketing agencies are created equal. I am grateful to work with some of the most chill, knowledgeable, and talented people around. Plus, we all get to partner with amazing local businesses and help them make their mark. What’s not to like?

You Should Know...

  • I enjoy writing microfiction—complete stories that fit in one post or tweet
  • I’ve walked into movie theaters with noise-canceling headphones to avoid spoilers
  • If it were up to me, the world would be covered with granola

From the CEO

I’ve worked with Carlo since 2016. He came to support SEO efforts at my previous agency, Lightpost Digital. After Lightpost sold, I asked him to come develop the SEO Department for WISE. He is a leader and remarkably skilled practitioner of the craft. I’ve probably learned more from Carlo than any other person in my time in digital marketing. He is a patient and detailed teacher and one of the most intelligent people I’ve ever met.
Patrick Dillon

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