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Digital Strategy

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

Michael Porter

Brand Identity

If you don’t give the market the story to talk about, they’ll define your brand’s story for you.

David Brier

Websites

Websites promote you 24/7. No employee will do that.

Paul Cookson

SEO

If it isn’t on Google, it doesn’t exist.

Jimmy Wales

Listings Management

Trust is built with consistency.

Lincoln Chafee

Reputation Management

A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.

Scott Cook

Reporting & Analytics

Marketing without data is like driving with your eyes closed.

Dan Zarella

Digital Strategy

"Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different."

Michael Porter

There are lots of marketing agencies, website design firms and digital experts out there. But if they’re not leading with strategy, their clients suffer. You cannot be everything to everyone. Strategy must lead your marketing decisions. This is where about a quarter of our agency’s time and energy is spent, and it’s what drives all of our decisions and actions.

  • Competitive Research
  • Keyword Research
  • Website Strategy
  • Content Strategy
  • Search Strategy
  • Social Strategy
  • Review Strategy

Brand Identity

"If you don’t give the market the story to talk about, they’ll define your brand’s story for you."

David Brier

With a little bit of strategy and a splash of creative talent, we help elevate our clients from a business to a dominant brand. Our experts spearhead development of a brand strategy and guidelines to define your identity. All success has a starting point. Let’s define the rules of engagement.

  • Brand Strategy
  • Logo Support
  • Brand Guidelines
  • Social Badges & Banners
  • Custom Graphics
  • Brand Resource Network

Websites

"Websites promote you 24/7. No employee will do that."

Paul Cookson

If you’re concerned about the cost of your website alone, you’re not looking at it right. A website built with the proper strategy, copy, design, and development techniques can return more than your best salesperson—and this one never goes on vacation. Most digital marketing agencies design websites like pamphlets. We build marketing engines that deliver huge ROI to our clients.

  • Website Audit
  • Custom Websites
  • Professional Copywriting
  • UI/UX Design
  • Front-End Development
  • Back-End Development
  • eCommerce
  • Premium Hosting
  • Dedicated Support

SEO

"If it isn’t on Google, it doesn’t exist."

Jimmy Wales

Having a website doesn’t guarantee you’ll be found online. Search engine optimization (SEO) gets you found in places like Google for the products and services you offer. More search visibility leads to more website traffic, and more traffic leads to more business. With a proper SEO strategy, your website becomes a 24-hour salesperson and your most profitable investment in marketing.

  • SEO Audit
  • Search Analytics Setup
  • Keyword Research
  • Content Optimization
  • Site Structure & Performance
  • HTML Tags
  • Reporting & Analysis

Paid Search Ads

"Advertising is totally unnecessary. Unless you hope to make money."

Jef I. Richards

Are you looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more? Paid search ads can drive your business forward. Our experts leverage the power of Google Ads to develop a custom strategy for your business and target customers who are looking for what you do best.

  • Paid Search Analysis
  • Budget Consulting
  • Local & National Google Ads
  • Google Shopping
  • Yahoo Ads
  • Bing Ads
  • Reporting & Analysis

Paid Social Ads

"Facebook is simply too big to ignore as an ongoing part of your digital marketing."

Dan Noyes

Collecting fans and followers and then spending time posting content for them worked well in 2013. Since then, platforms like Facebook and Instagram made certain that if you’re not paying for ads, you’re not getting their traffic and eyeballs. Stop wasting your time and start getting more customers from some of the best platforms in the world for targeting.

  • Budget Analysis
  • Facebook Ads
  • Instagram Ads
  • Location Targeting
  • Demographic Targeting
  • Interest Targeting
  • Behavior Targeting
  • Ad Asset Creation

Listings Management

"Trust is built with consistency."

Lincoln Chafee

There are many opportunities for your business to be discovered on online maps, apps, directories, social networks, and search engines. However, if you can’t be found—or if your business information is incorrect—it’s like flushing customers and revenue down the drain. But don’t panic. We can manage the ever-changing landscape of directory websites for you and increase your online visibility and profitability.

  • Directory Listings Audit
  • Listings Management
  • 60+ Local Directories
  • Google
  • Yelp
  • Facebook
  • Apple Maps
  • Improved Search Visibility
  • Completion Reports

Reputation Management

"A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is."

Scott Cook

Over 90% of Americans say online reviews have an influence on their decision to purchase a product or service. Thirty or more customers can be lost by just one bad review. But with reputation management, influence and control your business reviews online with the best possible strategy and techniques. Turn negatives into positives and control the conversation about your business.

  • Reputation Analysis
  • Yelp Setup
  • Review Building
  • Review Consulting
  • Review Display & Promotion

Reporting & Analytics

"Marketing without data is like driving with your eyes closed."

Dan Zarella

To us, the only thing that matters is profitable results. That’s why our focus is on the data from start to finish. Our strategy is data-driven, and our success is data-shown. With our unique reporting and analytics solutions, we make it easy to see what’s happening in your marketing efforts so we can celebrate growth each week, month, and year.

  • Real-Time Reports
  • Goal Setting
  • Keyword Ranking
  • Organic Traffic
  • Paid Search
  • Paid Social
  • Monthly Review & Consulting