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For digital marketing updates and other news from WISE Digital Partners, submit your email address below.
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Digital Strategy
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
Michael Porter
Brand Identity
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
David Brier
Websites
Websites promote you 24/7. No employee will do that.
Paul Cookson
SEO
If it isn’t on Google, it doesn’t exist.
Jimmy Wales
Paid Search Ads
Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards
Paid Social Ads
Facebook is simply too big to ignore as an ongoing part of your digital marketing.
Dan Noyes
Listings Management
Trust is built with consistency.
Lincoln Chafee
Reputation Management
A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.
Scott Cook
Reporting & Analytics
Marketing without data is like driving with your eyes closed.
Dan Zarella
Digital Strategy
"Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different."
Michael Porter
There are lots of marketing agencies, website design firms and digital experts out there. But if they’re not leading with strategy, their clients suffer. You cannot be everything to everyone. Strategy must lead your marketing decisions. This is where about a quarter of our agency’s time and energy is spent, and it’s what drives all of our decisions and actions.
Brand Identity
"If you don’t give the market the story to talk about, they’ll define your brand’s story for you."
David Brier
With a little bit of strategy and a splash of creative talent, we help elevate our clients from a business to a dominant brand. Our experts spearhead development of a brand strategy and guidelines to define your identity. All success has a starting point. Let’s define the rules of engagement.
Websites
"Websites promote you 24/7. No employee will do that."
Paul Cookson
If you’re concerned about the cost of your website alone, you’re not looking at it right. A website built with the proper strategy, copy, design, and development techniques can return more than your best salesperson—and this one never goes on vacation. Most digital marketing agencies design websites like pamphlets. We build marketing engines that deliver huge ROI to our clients.
SEO
"If it isn’t on Google, it doesn’t exist."
Jimmy Wales
Having a website doesn’t guarantee you’ll be found online. Search engine optimization (SEO) gets you found in places like Google for the products and services you offer. More search visibility leads to more website traffic, and more traffic leads to more business. With a proper SEO strategy, your website becomes a 24-hour salesperson and your most profitable investment in marketing.
Paid Search Ads
"Advertising is totally unnecessary. Unless you hope to make money."
Jef I. Richards
Are you looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more? Paid search ads can drive your business forward. Our experts leverage the power of Google Ads to develop a custom strategy for your business and target customers who are looking for what you do best.
Paid Social Ads
"Facebook is simply too big to ignore as an ongoing part of your digital marketing."
Dan Noyes
Collecting fans and followers and then spending time posting content for them worked well in 2013. Since then, platforms like Facebook and Instagram made certain that if you’re not paying for ads, you’re not getting their traffic and eyeballs. Stop wasting your time and start getting more customers from some of the best platforms in the world for targeting.
Listings Management
"Trust is built with consistency."
Lincoln Chafee
There are many opportunities for your business to be discovered on online maps, apps, directories, social networks, and search engines. However, if you can’t be found—or if your business information is incorrect—it’s like flushing customers and revenue down the drain. But don’t panic. We can manage the ever-changing landscape of directory websites for you and increase your online visibility and profitability.
Reputation Management
"A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is."
Scott Cook
Over 90% of Americans say online reviews have an influence on their decision to purchase a product or service. Thirty or more customers can be lost by just one bad review. But with reputation management, influence and control your business reviews online with the best possible strategy and techniques. Turn negatives into positives and control the conversation about your business.
Reporting & Analytics
"Marketing without data is like driving with your eyes closed."
Dan Zarella
To us, the only thing that matters is profitable results. That’s why our focus is on the data from start to finish. Our strategy is data-driven, and our success is data-shown. With our unique reporting and analytics solutions, we make it easy to see what’s happening in your marketing efforts so we can celebrate growth each week, month, and year.